Well guess who has decided to re-invent their look?

Our favorite model and rising Latino Pop Star "Fer" Fernando has decided to go with an urban cowboy look and re-brand his image. We love it!

Fer wanted to try out both the "bad-guy cowboy in a black hat" as well as the "good-guy cowboy in a white hat". It's up to you, but I like BOTH!

One of his images from the shoot has racked up over 115 Likes on Facebook in 1 day! 

It's always fun to see what the public likes compared to our own personal favorites....you never know.

Enjoy Fernando's "new look" and watch for him at popular venues featuring Latino/Mexican bands.